After being turned away by Warner Brothers from supporting its format and cancelling their high-profile CES press conference hours before scheduled time, the HD-DVD people have regrouped and trying a different strategy. This time, they're cutting prices on all their HD-DVD players (by as much as 40% to 50%).

Déjà vu, you say? I think so.

It seems like the HD-DVD camp is following the same strategy as the VHS folks when they pulled the same stunt and won the VHS-Betamax war of the 80's. In the previous "war", VHS format won out because it was cheaper and could record/play longer than the Betamax counterpart. In the current "war", HD-DVD is trying to cheaper (really cheap) to win the war.

We'll see if this strategy would work. Hey, if it worked for VHS before in the 80's, there is no harm trying it.

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